Marketing has changed.
So has what it takes to be great at it.
The Modern Marketer is a certification program for creatives and business owners who want to master modern marketing.
Gain key marketing skills, develop strong judgment, and learn to create AI workflows that work.
Full certification · 7 months
Business owner track · 3 months
Next cohort: registration opens October 20 · classes begin November 3
Developed by Michal Eisik — founder of CopyTribe
What it is
A comprehensive marketing program for the AI era.
The Modern Marketer gives you a practical foundation across research, strategy, messaging, copy, creative, channels, and AI — so you understand how modern marketing fits together, can identify what a business needs, and put that knowledge to work for your own business or clients and employers.
Yes, copywriting is still a meaningful part of the program. Students learn the foundational principles behind persuasive copy and how customer insight, positioning, and strategy become copy and creative across marketing — taught inside a broader foundation rather than in isolation.
AI isn't treated as a standalone tool or a final layer added to the work. You'll learn how to give it strategic context; build reusable workflows around it; evaluate what it produces; and create clear human checkpoints for the decisions AI should not make.
How it comes together
Build the judgment —and the AI system around it.
Diagnose with evidence
Use customer research, buyer psychology, data signals, and AI analysis to identify the true marketing problem before jumping to prompt AI to solve it.
Build AI-ready context
Turn positioning, messaging, voice, proof, and customer language into reusable context that produces stronger, more consistent work.
Create connected workflows
Apply that context across email, copy, creative, websites, advertising, content, and search — not as isolated prompts, but repeatable workflows.
Automate with human gates
Connect tools, automate the right steps, define what needs human review, and use testing and measurement to improve the system over time.
You'll learn by applying the work. Practical assignments with feedback from experienced coaches help you build a portfolio you can proudly show potential employers and clients — not just concepts you can repeat.
Who is this for
Career builders
People who want a credible entry point into modern marketing — with practical skills, AI fluency, and real work they can show and talk about.
Writers & creative professionals
Writers, designers, copywriters, and other creatives who want to expand beyond execution — and build stronger foundations in research, strategy, messaging, creative judgment, and AI.
Business owners
who want to stop relying blindly on AI suggestions, make better marketing decisions, and build AI systems for running marketing with less manual input.
Business owners complete the assignments for their own company. Professionals use a client, employer, or case-study business — so the learning stays grounded in the real world.
Why we're doing this
If you're wondering what happened to CopyTribe:
For eight cohorts, CopyTribe trained copywriters. It was a career-defining program for many professionals, and we're proud of every one of them.
Today, they are thriving in various roles: freelance copywriter, agency copywriter, Creative Director, Marketing Director, CMO. Many have grown on to found their own agencies.
But the marketing world has shifted, and fast.
AI can now produce a decent email, landing page, or social post — in seconds. What it can't do is diagnose a business, connect the pieces of a marketing system, or know when its own output is wrong. That takes human judgment — and it's exactly what the market is asking for now.
Fact: What AI cannot replace is human judgment.
AKA the ability to look at a business, understand what makes it different, and build AI workflows and systems around that understanding — with human checkpoints where they matter.
So we built a new program to train the next generation of marketers.
CopyTribe always taught strategy before writing. The Modern Marketer widens that foundation for the AI era: research, strategy, messaging, copy, creative, channels — and the AI-native skill of turning all of it into connected workflows and systems that actually work, not just prompts that sometimes do.
If you were looking to become a copywriter:
You haven't lost the opportunity you wanted — you're getting a broader starting point. Copywriting is still a part of this, taught inside a broader marketing foundation rather than in isolation.
Why trust us with this
We've done this before.
Over eight cohorts of CopyTribe (and its sister programs, Profitable Freelancer and ScaleTribe), we've trained 600+ marketers, creatives, and entrepreneurs. We are deeply embedded in the marketing world and hear from freelancers and in-house marketers every day. We know how people are thinking about hiring now.
The Modern Marketer takes everything that makes our other programs so beloved (and transformational) and rebuilds it for the AI era: the strategic thinking, the live cohort experience, and the real feedback and accountability.
All that combined with the AI fluency + broader marketing knowledge that today's marketers and business owners need.
Meet the founder
Hi, I'm Michal.
I've been writing copy and building marketing teams since 2007 — first as a freelancer, then as the founder of Michal Eisik Media, a messaging & positioning agency working with founder-led B2B services firms.
In 2018 I started CopyTribe to train the kind of copywriters I wanted to hire — people who could think strategically, and write strong, compelling copy.
Eight cohorts and 600+ students later, the market has shifted, and so has what makes a marketer great (and hireable).
CopyTribe always taught strategy in addition to writing. But The Modern Marketer teaches on a whole new level. We're covering a wider range of marketing skills, and giving a deeper understanding of positioning, brand strategy, the full funnel — and using that knowledge to create AI systems.
The Modern Marketer is my answer to the question I get asked every week: "What should I be learning right now if I want a successful, satisfying creative career?"
Be the first to know
Get on the list.
AI is a tool you command, not a threat to outrun.
Join the waitlist to be the first to hear when doors open — plus get early access + exclusive perks reserved for our waitlist community.
We hate spam. Unsubscribe whenever.