Marketing has changed.
So has what it takes to be great at it.
The Modern Marketer is an AI-native foundational program for creatives who want to build a career in modern marketing— one where AI is a tool you command, not a threat to outrun.
Developed by Michal Eisik — founder of CopyTribe
Why we're doing this
If you're wondering what happened to CopyTribe:
For eight cohorts, CopyTribe trained copywriters. It was a career-defining program for many professionals, and we're proud of every one of them.
Today, they are thriving in various roles: freelance copywriter, agency copywriter, Creative Director, Marketing Director, CMO. Many have grown on to found their own agencies.
But the marketing world has shifted, and fast.
AI can now produce a decent email, landing page, or social post — in seconds. Copywriting is still extremely valuable — but today it becomes far more powerful when the writer understands the strategy around it.
Fact: What AI cannot replace is strategic judgment.
AKA the ability to look at a business, understand what makes it different, and use every tool available — including AI — to make smart, defensible marketing decisions.
So we built a new program to train the next generation of marketers.
CopyTribe always taught strategy before writing. Our new program widens that foundation: research, strategy, messaging, copy, creative, channels, and the ability to skillfully execute and direct AI.
If you were looking to become a copywriter:
You haven't lost the opportunity you wanted — you're getting a broader starting point. Copywriting is still very much part of this, taught inside a broader marketing foundation rather than in isolation.
What it is
A foundational marketing program built for the AI era.
The Modern Marketer gives you a practical foundation across research, strategy, messaging, copy, creative, channels, and AI — so you understand how modern marketing fits together, why a marketing decision makes sense, and can begin putting those skills to work.
Yes, copywriting is still a meaningful part of the program. Students learn the foundational principles behind persuasive copy and how strategy becomes copy across marketing — taught inside a broader marketing foundation rather than in isolation.
It's not a prompting course. It's a comprehensive foundational program built from the ground up to give talented people end-to-end marketing skills — and a starting point for pathways they can begin pursuing, from freelance work to in-house marketing roles.
Who is this for
Career builders
People who want a credible entry point into modern marketing — with practical skills, AI fluency, and real work they can show and talk about.
Writers & creative professionals
Writers, designers, copywriters, and other creatives who want to expand beyond execution — and build stronger foundations in research, strategy, messaging, creative judgment, and AI.
Business owners
who want to stop relying blindly on AI and make better-informed marketing decisions for their own businesses.
More details — including the full curriculum & assignments — are coming soon.
Why trust us with this
We've done this before.
Over eight cohorts of CopyTribe (and its sister programs, Profitable Freelancer and ScaleTribe), we've trained 600+ marketers, creatives, and entrepreneurs. We are deeply embedded in the marketing world and hear from freelancers and in-house marketers every day. We know how people are thinking about hiring now.
The Modern Marketer takes everything that makes our other programs so beloved (and transformational) and rebuilds it for the AI era: the strategic thinking, the live cohort experience, and the real feedback and accountability.
All that combined with the AI fluency + broader marketing knowledge that today's marketers and business owners need.
Meet the founder
Hi, I'm Michal.
I've been writing copy and building marketing teams since 2007 — first as a freelancer, then as the founder of Michal Eisik Media, a messaging & positioning agency working with founder-led B2B services firms.
In 2018 I started CopyTribe to train the kind of copywriters I wanted to hire — people who could think strategically, and write strong, compelling copy.
Eight cohorts and 600+ students later, the market has shifted, and so has what makes a marketer genuinely great (and hireable).
CopyTribe always taught strategy in addition to writing. But The Modern Marketer teaches on a whole new level. We're covering a wider range of marketing skills, and giving a deeper understanding of positioning, brand strategy, and the full funnel.
The Modern Marketer is my answer to the question I get asked every week: "What should I be learning right now if I want a successful, satisfying marketing career?"
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